The music world is abuzz with excitement as Drake and Latto join forces on their new track, “Housekeeping Knows.” This collaboration, released on August 6, 2024, has already made waves across the internet and is quickly becoming a fan favorite.
Drake, known for his ability to blend different musical styles, delivers a confident and playful performance on “Housekeeping Knows,” showcasing his unique storytelling ability. The track features a bouncy, energetic beat reminiscent of his previous hits, making it an instant earworm for listeners.
Latto, on the other hand, brings her signature flair and punchy style to the song. Her verse is filled with braggadocious lines about confidence and power, perfectly complementing Drake’s flow. The chemistry between the two artists is undeniable, making this track a standout in their respective discographies (RATINGS GAME MUSIC) (Culturehaze).
Fans are particularly excited about this collaboration as it comes just days before the release of Latto’s highly anticipated album, “Sugar Honey Iced Tea,” adding to the momentum and hype surrounding both artists. With its catchy beat and memorable verses, “Housekeeping Knows” is set to dominate charts and playlists alike.
The collaboration has also been a topic of discussion on social media, with fans praising the synergy between Drake and Latto. The release of “Housekeeping Knows” is part of Drake’s larger drop, “100 Gigs for your Headtop,” which includes a treasure trove of unreleased content, giving fans a deeper look into his creative process (Culturehaze).
As this track continues to gain traction, it’s clear that Drake and Latto have struck gold with “Housekeeping Knows,” and it’s only a matter of time before it becomes one of the defining hits of the year.
Drake’s Surprise Drop
If we’re being real, the main attraction of this release is definitely the fake Luke Campbell. I was a little late to see it since I spent some time mowing the lawn earlier today. But after a refreshing cold shower, I finally got to see the big drop — Drake dropped over 100GB of content via Drive today. While most of it features behind-the-scenes moments, he also shared three new tracks.
The three new songs are “It’s Up,” featuring Young Thug and 21 Savage, “Blue Green Red,” and “Housekeeping Nose,” featuring Letto. I’ll focus on the last track below.
Letto shines on “Housekeeping Nose”
If you’re a fan of the “Rich Baby Daddy” remix (I definitely wasn’t), you’re in luck! Drake just released “Housekeeping Nose,” which brings a similar vibe. The track bounces around with a playful, fun beat and shows Drake talking about his sex life with confidence and flair, even though he’s shy.
Lotto is in complete control of his song. He raps with a lot of energy, bragging about riding well and getting his heart pumping, perfectly complementing the lively beat.
DJs will soon figure out how to plug their Windows Explorer folders into their setups, right? I wonder!
Drake made Lotto’s Toronto concert unforgettable by performing “Housekeeping Nose” in front of a crowd of 19,800 at Scotiabank Arena on November 7, 2023.
Lotto’s rise has been very good. Her album “Sugar Honey Iced Tea” debuted at No. 3 on the Billboard 200, moving 185,000 album-equivalent units in its first week. Even though she is not signed to Drake’s OVO Sound, her versatile style and chart achievements have drawn comparisons to the Toronto star. “Housekeeping Knows” has emerged as their highest-charting collaboration, peaking at No. 12 on the Billboard Hot 100.
Drake Effect
Blockboy JB experienced the “Drake Effect” in 2018 when Drake jumped on the bandwagon with “Look Alive.” Prior to the collaboration, Blockboy had gained regional fame in Memphis. After Drake’s verse and his cameo in the video, the track peaked at No. 5 on the Billboard Hot 100, giving Blockboy national attention and his first platinum record.
ILoveMakonnen experienced the “Drake effect” in 2014. Her underground track “Tuesday” caught Drake’s attention, resulting in an official remix. The collaboration took Makonnen from SoundCloud obscurity to a major label deal with OVO Sound and landed her her first Billboard entry, which became her highest-charting record.
Lato recently credited Drake with inspiring her to travel to the Turks and Caicos Islands, with the Caribbean location frequently mentioned in her songs. On July 17, she shared her custom form on Instagram, writing “Drake” instead of “travel agent” or “TV” because she knew about the islands. Drake has dropped the Turks and Caicos name on tracks like “Desire,” “Jumbotron Steve Poppin’,” and “Omerta,” as well as his collaborations with DJ Khaled on “Grease” and “Popstar.”
Lotto’s summer tour schedule is packed with international stops, including her “Big Mama Tex Europe Tour” in cities like London, Berlin, and Amsterdam. She also joined Drake on stage for his Wireless Festival 2025 headlining run in London. That weekend, festival stars like Lotto and Sexy Red performed fan favorites to a crowd of 50,000.
